PROJECT
OBJECTIVES: ENERGIZE, INNOVATE, DEVELOP.
The objective is to quickly build on the initial achievements to reinforce the concept and to enter a new phase of significant development.
This results in the hiring of a web marketing expert specialized in the wine sector and experienced in e-commerce techniques in order to enhance the attractiveness of the platform through targeted marketing and communication campaigns.
In addition, it is necessary to keep improving the perception of the sector, accelerating the promotion of the platform to enrich the Grands Crus offerings and increase the flow of sales.
To achieve this, an EXPERIENCED SALES MANAGER with true business development perspectives will join the venture to coach a team of junior salespeople to capture our 3 target users (see diagram below).
Finally, technical investments are needed to improve the IT platform:
• Improve the user experience
• Add new features (statistical analysis of data, wallet management, price negotiation ...)
THREE KEY TARGET USERS
NÉGOCIANTS
(WINE MERCHANTS)
Over 500 on the Place de Bordeaux
Target Purchase Behavior:
Average Spend: 10 000 €
Frequency: Weekly
IMPORTERS, DISTRIBUTERS
WHOLESALERS
Several Thousand throughout the World
Target Purchase Behavior:
Average Spend: 7 500 €
Frequency: Monthly
CAVISTES
(WINE SHOPS)
Approximately 5 500 Cavistes in France
Target Purchase Behavior:
Average Spend: 3000 €
Frequency: Biweekly
Note that users of WINE TRADE MARKET can be:
• sometimes SELLERS: merchants wishing to offer their wines, or stores wishing to sell their surplus etc...
• sometimes BUYERS: a merchant looking for a wine for a customer, or a shop wishing to buy a great wine easily and at the right price, etc...
For more information please visit: www.winetrademarket.com
Closed
This project was successful on 07/08/2019
Ce projet a été financé en augmentation de capital via un cercle privé d'investisseurs.
Si ce type de projet vous intéresse, n’hésitez pas à nous le faire savoir en nous envoyant un email à info@winefunding.com. Nous vous avertirons dès que nous proposerons des opportunités d’investissements similaires.
PROJECT
OBJECTIVES: ENERGIZE, INNOVATE, DEVELOP.
The objective is to quickly build on the initial achievements to reinforce the concept and to enter a new phase of significant development.
This results in the hiring of a web marketing expert specialized in the wine sector and experienced in e-commerce techniques in order to enhance the attractiveness of the platform through targeted marketing and communication campaigns.
In addition, it is necessary to keep improving the perception of the sector, accelerating the promotion of the platform to enrich the Grands Crus offerings and increase the flow of sales.
To achieve this, an EXPERIENCED SALES MANAGER with true business development perspectives will join the venture to coach a team of junior salespeople to capture our 3 target users (see diagram below).
Finally, technical investments are needed to improve the IT platform:
• Improve the user experience
• Add new features (statistical analysis of data, wallet management, price negotiation ...)
THREE KEY TARGET USERS
NÉGOCIANTS
(WINE MERCHANTS)
Over 500 on the Place de Bordeaux
Target Purchase Behavior:
Average Spend: 10 000 €
Frequency: Weekly
IMPORTERS, DISTRIBUTERS
WHOLESALERS
Several Thousand throughout the World
Target Purchase Behavior:
Average Spend: 7 500 €
Frequency: Monthly
CAVISTES
(WINE SHOPS)
Approximately 5 500 Cavistes in France
Target Purchase Behavior:
Average Spend: 3000 €
Frequency: Biweekly
Note that users of WINE TRADE MARKET can be:
• sometimes SELLERS: merchants wishing to offer their wines, or stores wishing to sell their surplus etc...
• sometimes BUYERS: a merchant looking for a wine for a customer, or a shop wishing to buy a great wine easily and at the right price, etc...
For more information please visit: www.winetrademarket.com
Closed
This project was successful on 07/08/2019
Ce projet a été financé en augmentation de capital via un cercle privé d'investisseurs.
Si ce type de projet vous intéresse, n’hésitez pas à nous le faire savoir en nous envoyant un email à info@winefunding.com. Nous vous avertirons dès que nous proposerons des opportunités d’investissements similaires.
